Amman, Oct. 11 (Petra) - Minister of Tourism and Antiquities Emad Hijazeen inaugurated the 11th edition of HORECA Jordan on Sunday at the Jordan International Exhibition Center in Mecca Mall.

The international trade show showcases over 180 local and global brands specializing in hospitality, hotel equipment, food service, and culinary technology.

During his tour of the exhibition, Hijazeen stated that HORECA is a "central hub" connecting hospitality suppliers, industry decision-makers, and investors.

He noted that the event drives sector growth, fosters business partnerships, and elevates overall service quality across Jordan's tourism industry.

This year's event features comprehensive culinary and service competitions designed to benchmark regional talent against international standards.

Over 250 industry professionals are competing, including more than 190 chefs participating in 25 culinary categories judged by top local and international panels.

The showcase also hosts barista and latte art competitions, daily technical workshops, and the Art of Service Competition, offering culinary students and young professionals hands-on exposure to industry leaders.

HORECA Jordan is supported by the Ministry of Tourism and Antiquities, the Jordan Tourism Board, the Jordan Hotel Association, and the Jordan Restaurant Association, with international culinary events staged alongside the Jordanian Chefs Association and Worldchefs.

Building on last year’s attendance of nearly 17,000 trade professionals, the three-day exhibition continues to strengthen Jordan’s position as a regional hospitality leader.

//Petra// HA

11/10/2026 16:11:25