Amman, Jan 24 (Petra) – The Hand in Hand for Economic Empowerment and Entrepreneurship said on Saturday registration for the "From Hives to Horizons: Building a Sustainable Bee Economy in Jordan" conference, which will be held on Wednesday with the participation of representatives from governmental and European bodies, experts, researchers, environmental organizations, and entrepreneurs from Jordan and the Mediterranean region.

Those wishing to attend in person or online can register via this link: https://us06web.zoom.us/webinar/registerWN_KEmyzXbdSGykX-1yi44esg#/registration, it said in a statement.

During the conference, the PLANBEE (Promoting Local Apiary Networks and Bee Entrepreneurial Excellence) project will be launched to strengthen local beekeeping networks and entrepreneurial excellence in the sector.

Policymakers, beekeepers, researchers, environmental organizations, entrepreneurs, tourism stakeholders, and civil society representatives will participate to explore how the "bee economy" can stimulate sustainable rural development, protect biodiversity, promote women's entrepreneurship, and foster innovative apitourism (or bee tourism) models.

Main sessions will feature expert insights and high-level panel discussions focusing on vegetation, climate, and biodiversity as key factors in honey quality, authenticity, and brand building.

The agenda will include specialized panel discussions and presentations on the current state of beekeeping in Jordan, the impact of climate change, and honey branding. It will also highlight the role of women entrepreneurs in the sector through the MED Queens initiative and showcase apitourism and honeybee routes as ways to boost community income in rural areas.

The program aims to promote innovation and entrepreneurship in beekeeping, support sustainable development, and improve the quality of local production, which will contribute to creating new job opportunities and enhancing the competitiveness of Jordanian products in regional and international markets.

The project will also focus on protecting biodiversity and supporting ecotourism and rural tourism related to the beekeeping industry.

PLANBEE is 89% funded by the European Union under the Interreg NEXT MED program, with a total budget of €2.8 million, in partnership with seven institutions from Cyprus, Egypt, Italy, Lebanon, Jordan, and Palestine.

//Petra//SS

24/01/2026 16:56:53