Petra, May 8 (Petra) -- The Petra Development and Tourism Region Authority (PDTRA) has unveiled a transformed edition of the "Petra by Night" experience, a multisensory journey through the ancient Nabataean capital, now reimagined with cutting-edge technology and deepened cultural storytelling.

The relaunch event, held Tuesday evening, brought together tourism professionals and local stakeholders. Their shared goal is to position Petra not only as a marvel of the ancient world, but also as a living cultural destination that evolves while preserving its soul.

Blending old-world charm with new-world innovation, the updated "Petra by Night" integrates 3D mapping, holographic projections, and immersive sound-and-light design, transforming the Siq and the iconic Treasury into a dynamic canvas of history and myth.

Beyond the technological enhancements, the program now weaves in performances rooted in local heritage: actors reenact Nabataean rituals, musicians revive Bedouin melodies on the rababah and shababa, and traditional samer dances bring ancestral rhythms to life. These additions aim not just to entertain, but to connect audiences more intimately with Petra’s cultural lineage.

"Petra by Night is no longer just a show, it’s an experience of memory and meaning," said PDTRA Chairman Fares Breizat. "The upgrades respect the historical gravity of this site while speaking to a modern traveler’s expectations. This is tourism as storytelling."

He noted that the project aligns with UNESCO's site management guidelines and supports Jordan’s 2023–2033 Economic Modernization Vision, particularly its emphasis on sustainable and culturally responsible tourism.

The strategy goes beyond aesthetic appeal. By extending visitor engagement into the evening hours, officials aim to boost overnight stays and stimulate local businesses, from hospitality to handicrafts.

"This is part of a broader vision," Breizat added. "Nighttime tourism not only enriches the visitor’s experience but also deepens the economic footprint of tourism in Petra. We are building a future where heritage drives growth."


//Petra// RZ

08/05/2025 10:37:50