Amman, June 3 (Petra) – The Jordan Forum for Business and Professional Women (JFBPW) has launched a free online platform designed to provide advice, guidance, and support for individuals seeking to quit smoking and using tobacco products.

According to a statement from the JFBPW on Tuesday, the launch took place during a "Smoke-Free Life" event held to mark World No Tobacco Day, which was observed on May 31.

The event was organized in collaboration with the "Nafsi" application, the King Hussein Cancer Foundation and Center (KHCF), and the Islamic Scientific College Alumni Club. It served as the culmination of an intensive 10-day social media awareness campaign that specifically targeted women across the Kingdom.

Dr. Reem Al-Baghdadi, President of the JFBPW, affirmed the forum's commitment to public health. "Our mission extends beyond the economic sphere to empower individuals toward more conscious and sustainable life choices, encompassing physical and mental well-being," she stated. "This platform is an extension of our vision for community leadership."

Dr. Sukaina Al-Zeyoud, founder of the "Nafsi" application, presented the results of the awareness campaign, which successfully reached over 180,000 accounts on social media.

She showcased the integrated smoking cessation program, which utilizes both the "Nafsi" smart app and the newly launched "Smoke-Free Community" online platform, and outlined future plans for the initiative's expansion.

Nisreen Qatamish, Director General and CEO of the King Hussein Cancer Foundation, stressed the importance of intensifying community efforts to encourage healthy lifestyles. She highlighted the foundation's key role in supporting such public health initiatives.

//Petra// AA

03/06/2025 12:22:13