Amman, July 27 (Petra) Jordan Press Association (JPA) President Tareq Momani announced Sunday the establishment of an advertising and publicity company as part of the association’s 2025–2028 strategic plan, aimed at enhancing investment and addressing financial shortfalls in the JPA's funds, particularly the Social Solidarity Fund.

Momani explained that the initiative falls under the Investment Portfolio, which the association’s council regards as a cornerstone of its future agenda. The plan seeks to create sustainable revenue streams through investment, thereby strengthening the union’s financial standing.

A committee chaired by JPA Vice President Awni Dawood and comprised of members Sami Harbi, Mowafaq Kamal, and Khaled Bani Khaled has been tasked with following up on the necessary legal procedures with the association’s legal unit. The committee will develop a comprehensive proposal, including a feasibility study outlining the company’s objectives and operational framework to ensure its success.

Momani noted that recent amendments to the JPA Law now allow the union’s council to pursue investments through its various funds an authority the council intends to exercise under the new strategic plan.

He added that the primary aim of the new company is to serve the investment interests of the union and its members, including print, broadcast, and digital media institutions. The venture is also expected to provide financial support to the union’s funds by acting as an intermediary between advertisers and media outlets under the JPA umbrella.

In collaboration with government agencies, the private sector, and media organizations, the company would regulate advertising placements and ensure the JPA receives its rightful 1 percent share of advertisement revenues. It would also oversee the equitable distribution of ads among media outlets, in accordance with established protocols and in coordination with all relevant parties.

Full details of the initiative will be made public once the committee completes its investment and legal studies and the council gives its final approval.

//Petra// AF

27/07/2025 22:41:37