Amman, July 7 (Petra) -- Jordan is intensifying its efforts to enhance the competitiveness of its industrial sector and expand its presence in domestic and international markets, according to Minister of Industry, Trade and Supply, Yarub Qudah. The move comes as part of a broader strategy to strengthen the national economy and increase employment for Jordanians.

Speaking at a ceremony hosted by the Amman Chamber of Industry on Sunday to honor the first 100 companies participating in the "Made in Jordan" program, Qudah emphasized the government’s focus on supporting local manufacturers and addressing challenges facing the sector.

He noted that the ministry is working closely with industry stakeholders to resolve export-related obstacles and capitalize on promising opportunities for Jordanian products in global markets.

Qudah said that recent government decisions have already contributed to improving the competitiveness of Jordanian industry, leading to noticeable growth in national exports. He highlighted the role of high product quality in strengthening Jordan’s export potential.

Chairman of the Jordan and Amman Chambers of Industry, Fathi Al-Jaghbir, described "Made in Jordan" as a fully integrated national initiative supported by both public and private institutions.

He expressed hope that the program will lead to greater demand for locally made products, thereby generating employment and strengthening domestic production.

Al-Jaghbir pointed out that the share of local goods in total domestic consumption has grown steadily since the COVID-19 pandemic, driven in part by directives from the Royal Court to enhance self-reliance. He also praised the public-private partnership model, which he said has proven effective in resolving key issues and delivering concrete results for the sector.

According to Al-Jaghbir, industrial exports accounted for 94% of Jordan’s total exports by the end of 2023, while 62% of investments benefiting from the Investment Environment Law were directed toward the industrial sector.

The head of the "Made in Jordan" program, Mohammad Al-Shaer, underscored the importance of the government’s upcoming incentive package aimed at supporting Jordanian manufacturers.

He said the program’s new strategy focuses on promoting high-quality, competitively priced products that can build trust with consumers both at home and abroad.

Al-Shaer explained that companies seeking to use the "Made in Jordan" label must meet strict quality criteria. These include holding recognized quality certifications, offering after-sales services, and complying with both domestic and international standards.

The program, overseen by the Amman Chamber of Industry, also aims to simplify administrative procedures for companies that meet the requirements for the label. In collaboration with the Ministry of Industry, Trade and Supply, the program is working to introduce fast-track processing for certified companies and reduce bureaucratic barriers.

The initiative is aligned with Jordan’s broader economic modernization efforts, which seek to boost exports, attract investment, and enhance the global competitiveness of local industries.

//Petra// RZ

07/07/2025 11:37:49